Do your research and speak with them. Find out the words they use to describe their situation. Use the most powerful words in your magnetic messaging.
There are many ways to promote your consulting services. The tactic you choose will depend on who your ideal client is and where you can most effectively and efficiently reach them. Webinars Webinars are a great way to educate and provide valuable information to buyers and get more consulting clients.
Done effectively, not only can you demonstrate your authority live on the webinar — you can do it in front of many people at one time. Most webinars are a series of presentation slides think PowerPoint or Keynote that you take attendees through. Too many people use webinars strictly as a way to present information. The most effective webinars are the ones that engage the attendees in making them part of the conversation. Small Events A great way to get more consulting clients is with small events.
Attendees get a lot out of these events and you have a great opportunity to demonstrate and communicate the value you can deliver live. As opposed to webinars you can see buyers face to face, shake their hands, and work side by side. Of course, this does require you to physically organize and put on the event.
Offer a Valuable Resource Another strategy and tactic is to use a valuable resource to leverage your marketing which will help you to get more consulting clients. It can be a PDF, video, audio, whitepaper, report — almost anything as long as your ideal client will find it valuable. You can offer it by calling your ideal client on the phone, by email, or even using advertising. The buyer is most often thrilled to receive a free resource of such value is now feeling gratitude and more connected to you.
This approach leads to greater contact with your ideal client and is a mainstay for many successful marketers. If you do have a list this is one of the most effective tactics available. You can send a regular newsletter to your list with everything from case studies, news, stories, tips, and resources.
The idea is to provide valuable and educational information to your list on a regular basis. They see you as the authority and will wait in anticipation to receive your next newsletter. You can send out your newsletter, which can actually look just like an email as often as you feel. We send out our newsletter email twice a week. Some of my friends send theirs out once a month and others every weekday.
We made some changes and now they get anywhere from qualified leads responding to their newsletter every time they send it out — and this is with a small person list. Social Media I love talking about social media in terms of marketing.
Most consultants and a lot of coaches have absolutely no clue about how to use social media. Some people will tell you that social media sucks. Others will say the exact opposite. And then there are those in the middle. Typically their attempt is half-ass and lacks guidance and direction. For some Facebook is great, others find their ideal clients on Pinterest. And still others use LinkedIn or Twitter to get more consulting clients. Go where your clients are! Paid Advertising The vast majority of the consultants I coach spend little to no money on advertising.
The marketing strategies and the approach that I teach works without having to spend extra dollars on paid ads. That being said, if you know how to use paid advertising the right way it can be VERY effective in generating leads and getting clients. Facebook Ads is a great platform to generate leads for certain markets. LinkedIn Ads is very powerful for other markets. And Google Adwords is still the ad platform of choice for many marketers around the world.
Every week, Dan delivers innovative and transformational content that inspires people to take action to grow, while being both educational and entertaining. But if you want to earn high paying clients, you must be willing to do things out of the ordinary. The issue is, many new entrepreneurs are not selective with the clients they take. They think that anyone with money is a potential lead for their business.
Click To Tweet. So what do you need to do to get consulting clients fast? Most publications on the internet begin to answer this question by telling you to build your network, get involved in local business communities, and talk to everyone you know.
But is this really the smartest way to do this? Imagine you spend hundreds of hours talking to prospect after prospect just to close your first client. Not only did you waste your time and energy, but your client may not even want to pay you.
You might even have to offer some advice or services for free, just so you can earn your first testimonial. Setting the bar low early on can be a vicious cycle. And what about your rent, phone bills and electricity? You want to learn how to get consulting clients fast. Is there a way to fast forward your results? Back when I was just entering the market as a freelance copywriter, I was trying to get any client I could.
I was all over the place. I would do work for anyone who hired me. However, over time I learned that this strategy did not work. In fact, it was quite demoralizing. I found myself swamped in work, and only being paid a fraction of what I was worth. That is until I started applying the Kingpin strategy to my business.
Are you ready to learn how to get consulting clients fast? Let me ask you a personal question. Who is the one business, or person that if you got, it would change the rest of your career? In my first few years struggling as a freelance copywriter, I came across this book called Guerrilla Marketing by Jay Conrad Levinson.
Jay Levinson is a well-known author who has sold over 20 million books worldwide. At the time, he was one of the most well-known educators in the marketing space.
So what do you think I did? I approached Jay. On his website, Jay was marketing a Guerilla Marketing Association membership. When I visited his website for the first time, I noticed that it could use some work. So I took the initiative upon myself to rewrite the entire page and sent it to the Guerilla Marketing Association. To my surprise, Jay personally responded to my email. He thanked me for my hard work. So what exactly did I do?
Have you ever had to take a vocational aptitude test? These are great, I had to answer all of these questions like multiple choice questions, you know. The computer spits out the answer of what the suggested vocation is for your boy Frank Kern. Do you want to know what they told me I should be? Garbage man.
I had a good opportunity to be a garbage man, but squandered it to go into this marketing thing. Other than that, pizza delivery guy, short order fry cook, I used to make hero sandwiches at a Greek place, I sold credit card machines door to door for a while. Does that count as a real job?
If you need a hero sandwich, I can do that for you as well. Right on top of that, how about negative credentials? Ten years ago I was publically sued by the Federal Trade Commission. But I was still able to go out and not only become successful in business but put all of that stuff out of my mind and go forth and become a consultant and build up a wildly successful practice in a very short amount of time.
The bottom line is you can do this. When he said that, there was no internet at all — it was the telegram age or something. See, here are all the credentials you need….
The secret to consulting is to know more than your client does, period. Who cares about the rest of the world?
The rest of the world is not paying you. The bottom line is; you can do this. I am going to cover all that in this special report. But before we go further, I want to set some income goals. So, what I want you to do is take what you want to make from consulting over the next 12 months. Whatever your number is is fine. Now stop! Listen; if this goal seems too low for you, then I commend you.
Whatever your goal is, is fine. I think you understand that. I just want to make it clear. So are you comfortable at the prospect of having to go out and get 2, yesses over the next days? And I was thinking about this in terms of reality! So 1 out of every people who comes to our website and enters our sales funnel buys. First of all, how many clients do you need to generate a quarter million dollars a year in consulting?
It depends on your pricing structure. My clients stay until they have what they need. This makes it a very easy sale for me.
Sound good? So it depends on what you charge, okay? My clients usually see such a huge return on their investment that they stay with me for a long time. Well you would only need six clients to exceed your goals. In that case, you would only need 8 clients to exceed your goals.
Which would you rather try to generate 1, clicks or a quarter million clicks? Case Study Check this out. A few months ago I was in Ontario, with my wife Natalia; she was doing a photo shoot for Oxygen Magazine. When I was up there, I figured I would run a little marketing test. For some reason, every time I go out of town, I seem to have successful marketing tests. Of those 1, leads, 13 people applied to be clients immediately.
There was no follow-up. And I took two clients, which means I now have this waiting list of 11 potential prospects who want to give me money. I want to show you how to get your clients to stay with you a long time as well.
Not through manipulation and shenanigans, but by doing a damn good job for them and keeping them happy. So which situation would you prefer? The first thing you need to do before we go forth and start trying to get clients is to choose the right segment of your market. I just want to give you some hard statistics. Well, guess what? Think about it this way. In order to do this, I want you to decide what segment of your market is going to benefit the most from working with you.
Who can you help the most right now? The reason this is important, is because the segment you get the most and the fastest results for is likely to pay you the most money with the least resistance. They both have to have good marketing funnels, good messages, good product descriptions and good products — all the normal stuff. Because they have momentum.
These clients have momentum. You can generate the same type of thing in your business by starting out focusing on the proper segment of the market place. Keys to Market Selection So here are some key points so far on this market selection. Remember the hypothetical numbers we went over? As a result of this, you can be very targeted and picky. Finally, of that crowd, make your life easy by only accepting clients you can quickly and easily get results for.
That keeps your clients happy and eliminates stress from you. First of all, this consulting model is a lot easier to operate and maintain compared to traditional info marketing with the products and the launches and all that.
If you do a good job, they pay you monthly. If they stay with you for the year, I mean, how hard is it to get twelve yesses vs. Table of Contents. Tags: become a highly paid consultant , coaching practice , consulting practice , how to become a coach , how to become a highly paid coach , how to get coaching clients , how to get consulting clients fast.
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