If you have a travel app, you might want to provide interesting content on places to see over the world or a practical guide to being the perfect backpacker. The point is to feed your community with relevant content that eventually will be shared across the web via social media. Speaking of which, it is also essential to build your social presence. The greater your social presence, the better. They are all free!
Social media management demands a lot of work, especially if you want it to be effective. Again, the point is to benefit from word-of-mouth and virality to get your app known. Make sure you encourage users to share your content. Ubereats Facebook Page is a great example of how to leverage the power of social media. Getting more visitors, followers, and engagement on your web channels will definitely increase your app downloads.
Wondering how to get more app downloads? Why not make your app free at launch? This might sound like a simple suggestion, but it will drastically increase your chances of getting more downloads by boosting your visibility from day one.
If it was already live in the store as a paid-for app, make it free as a special promotion for a set period of time. This will inevitably stir curiosity and drive more downloads. If your app is free but offers in-app purchases, make your IAPs free for a little while. This will increase your number of downloads and encourage people to use your app more. Another great way of getting more app downloads is by securing plenty of glowing reviews.
This is effective in a number of ways. So, always stay on top of on industry trends and update whatever elements of your app are necessary to deliver exactly what your users need.
Which of these methods for boosting mobile app downloads are you most excited to try? Share below in the comments section! Sign in. How App Store Optimization Works The first thing you need to grasp to generate more app downloads is how the app stores you publish your app to actually work. There are quite a few factors that affect your ASO: Positive reviews: The more positive reviews an app has, the higher its rating will be. When users rank an app highly, it will also be ranked highly, which naturally improves downloads.
App publishers should aim for a steady amount of downloads to rank highly. Keyword relevance: Apps with popular keywords in their title and description may see more downloads.
Revenue: Apps with a good record of revenue generation will get more visibility from the app store. Country: Regional success can influence your ranking in that region.
Boosting your ranking in multiple regions can have a snowball effect. Backlinks: If you can include backlinks to many relevant pages, you can improve your app ranking. App starts: The number of times users actually open your app also has a significant impact on ranking. Retention: The number of people who uninstall your app vs. To ensure retention, cater heavily toward your target audience in the app description. Create an Enticing App Icon Your app icon is the first thing someone sees in the app store, so the design you choose is critical to your success.
Social Media Outreach App developers must expand their online presence. Who is your app? If it were a person, what would it sound and act like?
Keep your app name short and sweet, easy to spell, and memorable. Do your best to choose a name that reflects what your app Users should not scroll past your app when looking for something to fit their needs. Using Eye-Catching Photos and Videos One of the most important aspects of your app description is your collection of photos, app screenshots, and videos.
A good combination of these two is crucial to encouraging users to click that download button. Here are a few ways you can use photos to make users more interested: Show what your app actually looks like for users — not splash screens.
Make sure your screenshots contain different aspects of the app in action. Include explanations, captions, and arrows that show users what they can do inside your app. Put extra emphasis on the most popular and needed features of your app. Sign in. Forgot your password? Privacy Policy. Password recovery. Recover your password. Get help. By Publishing Team. November 20, Download stats quick app 1. Paid mobile app marketing Affiliate Marketing App marketers join an ad network to create distinct widgets and other code snippets that are embedded by app or web publishers into their platforms, and app marketers pay affiliates a small fee for each download.
Comment: Please enter your comment! Subscribe Today. I've read and accept the Privacy Policy. Exclusive content. This brings reviews into the picture. A survey by Nielson indicates that people highly trust word of mouth suggestions such as those made by online reviews. Therefore, your goal is to encourage users to review your app via in-app messages. Be careful not to annoy the user with too many notifications. Reviews are an excellent means of engaging with users and boosting the quality of your app.
Both of these factors help spiral app downloads. This is an incredible means to dramatically boosting downloads. If you have a paid app, then you can list it for free at its launch.
On the other hand, if you have a paid app that is already live, then present it for free for a day or two. Lastly, if you have a free app that offers paid in-apps, then offer those for free for a limited time. This trick helps encourage downloads. It also increases your user engagement, which pleases the app store. Social media influencers have a large following, and they are called influencers for a reason.
People follow their recommendations. You can offer other incentives too in place of cash. Develop a proactive approach to digging out any issues in the performance of your app. For one, you can learn about the mishaps via customers.
Users tend to share their concerns online so you can resolve the issue then and there. However, this approach is a bit slow and it upsets users as well who might even pass on word of the problem. Test your app for any bugs and resolve matters before they make it into the public. This is another useful trick.
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